Logic brings you from A to B, Imagination Everywhere!
Today, in our information overload society, it is confusing to fully understand the emerging paradigms and technologies that impact or even disrupt businesses and society.
On top of all this the physical structure of the information society is rapidly changing. This leads to new challenges on how to manage complexity without loosing focus.
Customers nowadays, are better informed and more demanding, traditional marketing and sales gets harder, your competitors are innovating and all gurus are telling you that you cannot stay behind, right?
After all you have to keep the pace with change or else you and your organization will become obsolete.
So it is time to take action.
While this is true, true innovation by definition does not have a ready to go roadmap. There is no Tom Tom for the next big discovery or invention.
It’s like the question asked in one advertisement: ‘How can you ask for directions if you are traveling to a place where no one else has been before?’